Urban Airship?s Strategic Partnership With SimpleGeo Turns Into An Acquisition

Back in November of 2009, former Digg Chief Architect Joe Stump and Social Thing founder Matt Galligan first publicly unveiled their new startup, SimpleGeo, which was slated to become the new infrastructure for location-based services. They called it the "Amazon Web Services" for location, offering products that make it easy for developers to build location-enabled web and mobile apps, including storage, context, API features, and polymaps. This morning Mike Arrington reports that SimpleGeo has been acquired by Urban Airship for approximately $3.5 million. In July, the two companies formed a strategic partnership which was intended to, put simply, provide better ways for developers to offer location-aware push notifications in their applications. Geo-targeted notifications were expected to be a big source of revenue for both startups, but it seems that it just made more sense for the companies to move forward as one rather than as two separate entities.

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